Billion or Bust!

Growing a Tech Company in Texas

Billion or Bust!

Billion or Bust!

Entrepreneur, Lanham Napier, leads public company, Rackspace, and creates thousands of tech-related jobs in San Antonio, Texas. He grows Rackspace from $5 million to over a billion in revenues and $5 billion in market value. When Microsoft, Amazon, and Google enter the industry, everything changes, including Lanham’s relationship with Rackspace executives and board.

Amazon bestseller in Business Biographies!

"A business student looking for a case study will find this an engaging and useful account on its own, as Napier tells his story well and does not hesitate to address and discuss his own errors of judgment as well as his scintillating successes . . . BILLION OR BUST! is a lively, thoughtful, and engaging story of a man, a business, and a city, told with a thoroughly Texan degree of vigor and verve." —The IndieReader

Storyteaching™ Materials for Educators: Educators, to discuss your needs, you can e-mail or sign up for a brief discussion here.

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Optimal Courses:

Undergraduate or graduate business classes in:

  • Leadership and Organizational Behavior
  • Entrepreneurship
  • Strategy
  • General Management.

Topics Covered:

  • Growing a tech company outside Silicon Valley
  • Employee engagement
  • Leading and competing in difficult times
  • Managing one’s personal exit from a firm.

Competencies Developed:

  • Summarize & Synthesize topics & themes
  • Critically Appraise & Develop Arguments about business leadership
  • Offer Support using facts & text
  • Personally Reflect on executive leadership & decisions
  • Show Curiosity.

The Teaching Pack Includes:


About 160 pages, the e-book takes 2-3 hours to read. You will get all three common e-book formats: MOBI, EPUB, PDF.

Softcover Book

About 160 pages, the softcover book takes 2-3 hours to read.

Quick Notes

Quick Notes provide you with the book’s plot, characters, and themes in a few easy-to-read pages.

PowerPoint Presentation

This presentation provides you with the plot, characters, and themes of the executive’s experience, and it includes at-a-glance numbers and analysis of the executive’s experience. This is a great way to digest the executive biography.

Video Short

The 5-minute video takes you through the actions the executive took and decisions she or he made to capture opportunities and overcome challenges.

Teaching Note

Teaching Note includes a “how-to” for using business biographies and memoirs in the business classroom, plus suggestions on homework assignments and class sessions.

Guest Lecture*

Becca Braun—MBA, guest-lecturer, entrepreneur, and “supporting author”/co-author of the materials—provides a custom-designed guest lecture so the story is told and taught in your classroom. Can be in-person or via video.

*Only Available with the “Teaching Pack with Guest Lecture" or "Teaching Pack with Guest Lecture & Video Visit."

Live Video Visit**

A live video conference connects you directly with the executive in real time. Educators and students can discuss the executive’s experience and book with the executive.

**Only Available with the “Teaching Pack with Video Visit" or "Teaching Pack with Guest Lecture & Video Visit."

Free Evaluation Copy

We’re eager for educators to use our materials in their classes! If you would like a free evaluation copy of any of out products, please fill out the Evaluation Copy form.