Billion or Bust!

Growing a Tech Company in Texas

Billion or Bust!

Billion or Bust!

Entrepreneur, Lanham Napier, leads public company, Rackspace, and creates thousands of tech-related jobs in San Antonio, Texas. He grows Rackspace from $5 million to over a billion in revenues and $5 billion in market value. When Microsoft, Amazon, and Google enter the industry, everything changes, including Lanham’s relationship with Rackspace executives and board.

"A business student looking for a case study will find this an engaging and useful account on its own, as Napier tells his story well and does not hesitate to address and discuss his own errors of judgment as well as his scintillating successes . . . BILLION OR BUST! is a lively, thoughtful, and engaging story of a man, a business, and a city, told with a thoroughly Texan degree of vigor and verve." -The IndieReader  

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Optimal Courses:

Undergraduate or graduate business classes in:

  • Leadership and Organizational Behavior
  • Entrepreneurship
  • Strategy
  • General Management

Topics Covered:

  • Growing a tech company outside a tech hub
  • Earning high employee engagement
  • Leading and competing in difficult times
  • Managing one’s personal exit from a firm

Competencies Developed:

  • Use Active Noticing to note the influences on, actions of, resources used by and sentiments of a business leader
  • Deepen understanding of topics listed above (Topics Covered)
  • Develop business insight, judgment, and wisdom regarding leadership patterns of action, behavior, & decision making

The Teaching Pack Includes:


About 160 pages, the e-book takes 2-3 hours to read. You will get all three common e-book formats: MOBI, EPUB, PDF.

Softcover Book

About 160 pages, the softcover book takes 2-3 hours to read.

Chapter Summary

The chapter summary provides you with the book’s plot, characters, and themes in three easy-to-read pages.

PowerPoint Presentation

This presentation provides you with the plot, characters, and themes of the executive’s experience, and it includes at-a-glance numbers and analysis of the executive’s experience. This is a great way to digest the executive biography.


The 5-minute video takes you through the actions the executive took and decisions she or he made to capture opportunities and overcome challenges.

Live Video Visit*

A live video conference connects you directly with the executive in real time. Educators and students can discuss the executive’s experience and book with the executive.

*Only Available with the “Teaching Pack with Video Visit.”

Teaching Note

Teaching Note includes a “how-to” for using business biographies and memoirs in the business classroom, plus suggestions on homework assignments and class sessions.

Free Evaluation Copy

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