Growing Our Company the Old-Fashioned Way, the ColorMatrix Story
Chemical salesmen John Haugh and Michael Shaughnessy innovate in the global plastics industry. They finance the growth of their polymers company, ColorMatrix, by obsessively selling products, and they call their simple plan “SALES FIRST!” With SALES FIRST!, they grow their company to hundreds of million in revenues and value. In the process, they help change an industry and create hundreds of jobs in the Rust Belt.
Educators: The materials and the teaching of the materials by Becca Braun are FREE for educators at non-profit educational institutions. To discuss your needs, you can e-mail firstname.lastname@example.org or sign up for a 15-20 minute discussion here.
Undergraduate or graduate business classes in:
- General Management.
- Incremental Innovation
- Sales & Selling
- Stages of Growth
- Finance & Fundraising
- Joint Ventures
- Creating Jobs.
- Summarize & Synthesize topics & themes
- Critically Appraise & Develop Arguments about business leadership
- Offer Support using facts & text
- Personally Reflect on executive leadership & decisions
- Show Curiosity.
About 180 pages, the e-book takes 2-3 hours to read. You will get all three common e-book formats: MOBI, EPUB, PDF.
About 180 pages, the softcover book takes 2-3 hours to read.
Quick Notes provide you with the book’s plot, characters, and themes in a few easy-to-read pages.
This presentation provides you with an outline of the book’s topics and also offers a deep dive into some.
The short, 5-10 minute video summarizes the background of the executive actions taken, and decisions made.
Teaching Note offers suggestions on questions for class discussion (written or oral), organized by topic and competency.
Becca Braun—MBA, guest-lecturer, entrepreneur, and “supporting author”/co-author of the materials—provides a custom-designed guest lecture so the story is told and taught in your classroom. Can be in-person or via video.
*Only Available with the “Teaching Pack with Guest Lecture” or "Teaching Pack with Guest Lecture & Video Visit.”
Live Video Visit**
A live video visit connects you directly with the executive-author-subject in a live Zoom-type session. Educators and students can ask questions.
**Only Available with the “Teaching Pack with Video Visit” or "Teaching Pack with Guest Lecture & Video Visit.”
Free Evaluation Copy
We’re eager for educators to use our materials in their classes! If you would like a free evaluation copy of any of out products, please fill out the Evaluation Copy form.