The Braun Collection
Multi-Format Business Biographies, Taught as Case Studies
Billion or Bust!
Entrepreneur, Lanham Napier, leads public company, Rackspace, and creates thousands of tech-related jobs in San Antonio, Texas. When Microsoft, Amazon, and Google enter the industry, everything changes.
SALES FIRST!
Chemical salesmen John Haugh and Michael Shaughnessy innovate in the global plastics industry. They finance the growth of their polymers company, ColorMatrix, by obsessively selling products, and they call their simple plan “SALES FIRST!” In the process, they help change an industry and create hundreds of jobs in the Rust Belt.
Exit Strategy
Entrepreneur
Linda Hall and her MinuteClinic team raise capital, grow and position the company, and develop the patient strategy that it’s known for today. Hall is proud of the team, the acquisition by CVS, and all MinuteClinic became, but she wishes she had done several things differently to manage her relationships with the board and her power and position at the company.
Grit & Growth
Grit & Growth tells the story of Paul Schumacher, founder and owner of America’s largest on-your-lot custom homebuilder, Schumacher Homes, especially how the company got through the financial crisis in 2008-2010.
Talk About a Bail-Out!
Talk about a Bail-Out! tells the story of Charlie Braun, owner of a small manufacturing business in Cleveland, Ohio, and his dilemma on whether to pay a desperate employee’s bail during a global pandemic.
Things Fall Apart
Rebecca Boenigk takes her company public but finds that operating as a small, public company is very inefficient. Should she work to fix the public problems or do an expensive, time consuming, complex go-private transaction?
BizBio Cards
BizBios are handsomely designed, informative conversation cards for business enthusiasts! They are art, entertainment, and education all-in-one. Each trading-card sized card has six custom-created icons, fifty words of biographical text, and custom imagery.
Free Evaluation Copy
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